Privacy policy

Effective Date: May 22, 2026

At Prime Line Auto Parts LLC (accessible from our Shopify storefront, hereinafter referred to as the "Site"), we prioritize the privacy of our visitors and customers. This Privacy Policy outlines the types of information we collect, how we use and disclose it, and the steps we take to safeguard your personal data when you interact with our e-commerce platform.

1. INFORMATION WE COLLECT

When you visit the Site, make a purchase, or attempt to make a purchase, we collect certain categories of information necessary to fulfill your requests and optimize your shopping experience.

A. Personal Information You Voluntarily Provide

  • Identity & Contact Data: Your full name, billing address, shipping address, email address, and phone number.
  • Payment Data: Payment instrument details (credit/debit card numbers, encrypted tokenized transaction data, or alternative payment methods processed securely through Shopify Payments, PayPal, or other authorized gateways). Note: We do not store raw credit card details on our servers.
  • Vehicle Data: Vehicle Identification Numbers (VINs), model years, makes, and specific component requirements provided by you to cross-verify auto part compatibility.

B. Automatically Collected Information (Device & Usage Data)

When you navigate the Site, certain data is captured automatically via cookies, log files, and tracking pixels:

  • Device Details: Web browser type, IP address, time zone, and specific cookies installed on your device.
  • Interaction Data: Individual web pages or specific used auto parts/engines you view, what websites or search terms referred you to the Site, and general metrics on how you interact with the storefront.

2. HOW WE USE YOUR INFORMATION

We process your data to fulfill our commercial commitments to you and to improve our business operations. Specifically, we use your information to:

  • Order Fulfillment: Process payments, arrange freight or standard shipping, provide you with invoices and order confirmations, and verify VIN compatibility for auto parts.
  • Customer Support: Address warranty claims, respond to inquiries, handle order updates, and provide technical pre-installation assistance.
  • Risk Mitigation: Screen our orders for potential risk, fraud, or unauthorized financial transactions (specifically using your IP address).
  • Marketing & Engagement: Provide you with targeted advertisements, promotional offers, or updates regarding our inventory, subject to the communication preferences you have shared with us.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal data for monetary value. We share your Personal Information with trusted third-party service providers to help us use your information as described above:

  • Shopify: We use Shopify to power our online e-commerce storefront. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Logistics & Freight Carriers: We share your delivery address, name, and phone number with commercial shipping and freight companies to fulfill the delivery of heavy automotive components (like engines and transmissions).
  • Analytics & Advertising Gateways: We utilize tracking tools such as Google Analytics and the Meta Pixel to evaluate storefront performance and deliver relevant, targeted digital marketing campaigns.
  • Legal Compliance: We may disclose your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our corporate rights.

4. COOKIES AND DATA TRACKING technologies

Our Shopify storefront utilizes cookies to enhance functionality, remember your cart items, and analyze site traffic. You can manage or disable cookies through your individual browser settings. However, please note that disabling cookies may impact your ability to utilize certain features of the Site, such as maintaining items in your shopping cart.

5. YOUR PRIVACY RIGHTS (US STATE-SPECIFIC RESIDENTS)

Depending on your jurisdiction (including states like California, Virginia, Colorado, and others), you may possess specific statutory rights regarding your personal information under local state regulations (e.g., CCPA/CPRA). These rights may include:

  • The Right to Know/Access: Request disclosure of the specific categories and pieces of personal data we have collected about you.
  • The Right to Correct/Delete: Request the rectification of inaccurate data or the deletion of your personal records, subject to certain legal or operational exceptions (such as active warranty contracts or tax records).
  • The Right to Opt-Out: Opt-out of the "sharing" of your data for cross-context behavioral advertising or targeted marketing.

To exercise any of these rights, please submit a formal request via the contact methods listed below.

6. DATA RETENTION

When you place an order through the Site, we will retain your Personal Information for our historical business records. This documentation is required to maintain, validate, and honor active warranty agreements, fulfill tax obligations, and resolve potential future transaction disputes unless and until you ask us to delete this information.

7. POLICY UPDATES

We may update this Privacy Policy periodically to reflect changes to our operational data handling practices, or for other operational, legal, or regulatory reasons. The "Effective Date" at the top of this document will be updated accordingly.

8. CONTACT INFORMATION

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or data rights request, please contact us by email or mail at: